



Explore London's premier interactive illusion museum with 80+ mind-bending exhibits blending art, science, and sensory play for all ages.
Venue Type
Indoor
Typical visit duration
1-3 hours
Booking
Walk-in
Recommended ages
0 months (newborn)+
On-site vending machine offering drinks and snacks for purchase
The staff was amazing! Very kind and helpful throughout my visit. Made the museum itself even more enjoyable. I enjoyed all the illusions and getting to just play essentially. Was very quiet while I was there so I really got to take in each display fully. Took me about an hour and half total and like I said that was with me taking it slow. There were lockers, hangers, and bathrooms available. Elevator for those who need it too.
I came by myself and bought my ticket at the entrance. It was on a Thursday afternoon so it wasn’t crowded at all. I’ve got to enjoy all the installations and there Were scenic and interactive ones. One of the staff members, Vee, Was very helpful with showing me which way to go, and she took very nice photos of me too. All the staff members were great too.
Loved the experience but I Paid over £50 for two adults with a Blue light discount (on the pricey side) It was very busy around 2.00 o’clock but it was Easter Sunday so understandable! Would definitely recommend! (Staff was very polite and helpful)
Absolutely love it ❤️ since we was entered this place we was warm welcomed. There was no queue, had lockers, hangers for clothes everything free, toilet as well. We spend 2h enjoying and having fun. 2 people enough to make a picture. A massive thank you for signs on each wall which helps to understand what need to do and it is explaining why we see like this. There was no queue to see each room, or picture. Not too crowded which is really helpful to enjoy experience 😍 many positive vibes and we decided that we definitely will come again in this amazing place
I recently brought my nephew here for a day out and w had a great time. There are so many interesting interactive rooms and illusions. My 10 year old nephew had a great time and so did i. It a great place to take kids and even for adults. They stagger the time slots as it does get crowded so this helps. Time slots fill up in the holiday periods so try to book in advance if going with children. You can't buy tickets on the door and they is a booking fee online which seems a little unfair. I think they should relook this as you are forcing people to book online but adding to the ticket price
Reviews last updated: 29 September 2026
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This venue was last updated on 29 September 2026
