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Twist Museum

London, United Kingdom•4.6(5.2k)•Art Gallery, Museum

Explore London's premier interactive illusion museum with 80+ mind-bending exhibits blending art, science, and sensory play for all ages.

Twist Museum is London's longest-serving and highest-rated illusion experience, located on the iconic Oxford Street. The venue features over 80 fully interactive exhibits that challenge visitors' perceptions and reveal how the brain processes sensory information. With a 4.6/5 visitor rating and over one million visitors welcomed, Twist Museum has established itself as a leading destination for families seeking an unforgettable, mind-bending adventure. The museum brings together groundbreaking illusion artists and explores the fascinating intersection of art, science, psychology, and neuroscience. Visitors encounter dazzling optical illusions, interactive displays, and sensory experiences designed to baffle eyes, ears, and other senses. From colorful optical illusions to hands-on experiments, every corner is packed with surprises and Instagram-worthy moments that spark curiosity in both children and adults. Twist Museum is ideal for families with children of all ages, offering educational content about how visual perception works while maintaining an entertaining, playful atmosphere. The venue features a Detective Activity Trail for kids, informative displays explaining neuroscience concepts, and countless photo opportunities. Its pushchair-friendly indoor environment and vending machine amenities make it accessible for families with young children, ensuring a comfortable visit for all age groups.
OFFICIAL WEBSITE

Opening Hours

Monday: 09:30 – 20:00
Tuesday: 09:30 – 20:00
Wednesday: 09:30 – 20:00
Thursday: 09:30 – 20:00
Friday: 09:30 – 21:00
Saturday: 09:30 – 21:00
Sunday: 09:30 – 20:00

Venue Details

Venue Type

Indoor

Typical visit duration

1-3 hours

Booking

Walk-in

Recommended ages

0 months (newborn)+

What this place offers

ToiletsToilets
Public transportPublic transport nearby
Accessible toilets
Free WiFi
Baby changingBaby changing facilities
Food available
On-site parking
🐕Dog-friendly
Parking nearby
Pushchair friendlyPushchair friendly

☕ Food & Drink

Vending Machine

On-site vending machine offering drinks and snacks for purchase

Follow:

Google Reviews

4.6(5.2k reviews)
K
Kaley Regner

Kaley Regner

2 months ago

The staff was amazing! Very kind and helpful throughout my visit. Made the museum itself even more enjoyable. I enjoyed all the illusions and getting to just play essentially. Was very quiet while I was there so I really got to take in each display fully. Took me about an hour and half total and like I said that was with me taking it slow. There were lockers, hangers, and bathrooms available. Elevator for those who need it too.

J
Joyce Peters

Joyce Peters

2 months ago

I came by myself and bought my ticket at the entrance. It was on a Thursday afternoon so it wasn’t crowded at all. I’ve got to enjoy all the installations and there Were scenic and interactive ones. One of the staff members, Vee, Was very helpful with showing me which way to go, and she took very nice photos of me too. All the staff members were great too.

J
Julie

Julie

3 months ago

Loved the experience but I Paid over £50 for two adults with a Blue light discount (on the pricey side) It was very busy around 2.00 o’clock but it was Easter Sunday so understandable! Would definitely recommend! (Staff was very polite and helpful)

L
Liudmila

Liudmila

4 months ago

Absolutely love it ❤️ since we was entered this place we was warm welcomed. There was no queue, had lockers, hangers for clothes everything free, toilet as well. We spend 2h enjoying and having fun. 2 people enough to make a picture. A massive thank you for signs on each wall which helps to understand what need to do and it is explaining why we see like this. There was no queue to see each room, or picture. Not too crowded which is really helpful to enjoy experience 😍 many positive vibes and we decided that we definitely will come again in this amazing place

R
roshni sedani

roshni sedani

4 months ago

I recently brought my nephew here for a day out and w had a great time. There are so many interesting interactive rooms and illusions. My 10 year old nephew had a great time and so did i. It a great place to take kids and even for adults. They stagger the time slots as it does get crowded so this helps. Time slots fill up in the holiday periods so try to book in advance if going with children. You can't buy tickets on the door and they is a booking fee online which seems a little unfair. I think they should relook this as you are forcing people to book online but adding to the ticket price

Reviews last updated: 29 September 2026

Events at Twist Museum

No upcoming events scheduled

Check back soon for new events at this venue.

This venue was last updated on 29 September 2026

Frequently asked questions about Twist Museum

Is Twist Museum free to visit?

Twist Museum is a paid attraction — see the official website for current ticket prices.

What ages is Twist Museum suitable for?

Twist Museum is suitable for visitors of all ages, from babies through to adults.

Is Twist Museum dog-friendly?

Dogs are not permitted at Twist Museum.

Is there parking at Twist Museum?

Twist Museum doesn't have on-site parking, but parking is available nearby.

Is there food at Twist Museum?

Yes — Vending Machine is on site at Twist Museum. On-site vending machine offering drinks and snacks for purchase

Is Twist Museum pushchair-friendly?

Yes, Twist Museum is pushchair, pram and buggy friendly — most areas are step-free so you can navigate easily with little ones in tow.

How long should we plan to spend at Twist Museum?

Plan 1–3 hours for a visit to Twist Museum.

How do I get to Twist Museum by public transport?

Twist Museum is well-served by public transport.

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