




Step inside over 40 world-famous masterpieces brought to life through immersive floor-to-ceiling projection, animation and spatial sound in London's largest permanent immersive art experience.
Venue Type
Indoor
Typical visit duration
1-3 hours
Booking
Book in advance
Recommended ages
0 months (newborn)+
This is an amazing technological extravaganza of old masters arts works brought to life. Van Gogh, Klimt, Monet, Grimshaw, Katsushika to name but a few. All brought to life in various ways in separate theatre's. You walk in down curtained corridors to find yourself part of the painting. This is great innovative entertainment for all ages. I highly recommend you give this a try.
If I could give this museum six stars I would do. What an incredible experience, such a mesmerising place to see Art come to life. My kids weren't that Interested in Art before but now are, have so many questions about the artists, it's so refreshing to hear. We particularly liked the room with Vesuvius, "The World around us" we will definitely be returning soon. We ate in the Cafe and the food was tasty. Easy to find and get too.
A unique and fascinating experience which really helps to bring art to life. Even if you’re not overly keen on abstract art, this exhibition is a fun and engaging way to make some classic pieces animate in such a clever way. Several different rooms to attend with seating inside to relax and take it all in. There was also a separate show to bring to life stories from various famous faces helping to bring to life their experiences. Nice cafe area and gift shop with some lovely books and collectibles. Worth looking for tickets online in advance as tickets on the door are much more expensive with an additional admin fee on top.
People of all ages, whether you’re into art or not, will absolutely love this show/ event. It’s a feast for the senses. This is a must- see/ must- experience event! 👍🏻👍🏻 The staff are also very friendly and helpful, the minute you step inside the building, you will be assisted & warmly welcomed by the staff in the lobby/reception. The sales staff in the gift shop were also very accommodating but at the same time, they also give you space and privacy to browse their products to your heart’s content.
Just WOW ! Like nothing I've ever experienced before in art gallery setting. Floor, ceiling and four walls lit up by projected moving animated images from classic paintings. Can sit or lie on floor (some beanbags provided). 8 separate rooms with different art themes - take famous paintings and literally bring them to life! So you are scuffing the petals of VanGoghs cherry blossom (so CLEVER - How do they do it?) and sailing down Venice's grand canal in the Canaletto, experiencing the eruption of Vesuvius and the myriad dancing patterns of Mondrian and modern artists. Something for everyone here and you are free to revisit each of the 8 themed rooms as you like - can even take your drinks/cocktails in with you (from excellent cafe-bar) if desired. Children welcome but adults only after 6 pm. Even small children would find this enchanting. It's a bit pricey to leave your coat (£3.50 cloakroom charge). We spent over 2 hours there - each room's show runs on a loop system and lasts about 20 mins so you can join and leave as you wish. Brilliant alternative to theatre (and MUCH cheaper!) with Wagamama next door if you want a meal as well.
Reviews last updated: 6 October 2026
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This venue was last updated on 6 October 2026
